NIBU

Small batch. Big mischief.

Discipline: Brand identity & packaging
Status: Selected work

The short version: A character-led cookie identity balancing bright color, tactile packaging and a mischievous raccoon.

NIBU cookie poster installed in a forest landscape

Behind the work.

Made for the cookie curious

NIBU brings a mischievous raccoon into a bright blue-and-orange identity. Friendly lettering and expressive character work give the brand a personality that feels instantly collectible.

Play in every format

The identity shifts easily between cookie tubes, trays, stationery, charms and bold campaign imagery, keeping the product delicious and the world around it full of surprise.

Chocolate pouring over NIBU cookies — 01 / Product campaign

NIBU enamel character charms — 02 / Enamel charms

Floating NIBU cookie tubes — 03 / Packaging family

NIBU stationery and printed identity — 04 / Stationery

Tower of NIBU cookies and packaging — 05 / Cookie tower

NIBU cookies arranged on a serving tray — 06 / Product styling

NIBU identity poster — 07 / Identity poster

NIBU raccoon character poster — 08 / Character poster

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FAIA