CATE

Pick your chill.

Discipline: Brand identity & art direction
Status: Selected work

The short version: A playful canned-drink identity with a confident mascot and a warm, street-ready visual language.

CATE canned drink photographed through a fisheye lens

Behind the work.

Refreshment with character

CATE pairs a compact, friendly wordmark with a recurring cat mascot and a warm coral-and-plum palette. The result feels playful without losing its confidence on shelf or in the street.

A visual world made to travel

Cans, apparel, utility pieces, posters and lifestyle imagery all share the same graphic attitude, letting the identity stay recognizable across product and campaign moments.

Orange CATE editorial poster — 01 / Editorial poster

CATE cans in a lifestyle portrait — 02 / Lifestyle campaign

CATE cans beside a close-up of coffee foam — 03 / Product detail

Cafe worker wearing a CATE branded shirt — 04 / Team apparel

CATE billboard installed on a city street — 05 / Street placement

CATE branded utility pouch — 06 / Brand object

Hand holding a CATE printed card — 07 / Printed matter

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