MOKU

Steam. Slurp. Repeat.

Discipline: Brand identity & packaging
Status: Selected work

The short version: A bold ramen identity built across packaging, posters, character and place.

Behind the work.

An identity with appetite

MOKU turns the energy of a ramen bar into a loud, immediate visual world. Expressive type, steam-led illustration and an unapologetic palette give every touchpoint the same hungry character.

Built across the whole table

The system moves from bowls and food photography to posters, storefront graphics and motion — flexible enough to shift in scale while staying unmistakably MOKU.

MOKU Aka Miso poster — 01 / Aka Miso poster

A diner eating noodles in the MOKU visual world — 02 / Art direction

03 / Motion poster

MOKU poster series installed on a wall — 04 / Poster series

MOKU ramen bowl and packaging display — 05 / Packaging display

MOKU food photography and illustration cluster — 06 / Food direction

Portrait holding a MOKU ramen bowl — 07 / Campaign portrait

MOKU identity applied to an urban ramen shop — 08 / Storefront

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