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TONDO

Gelato, made joyful.

Discipline
Brand identity & packaging
Status
Selected work

The short version: A warm gelato identity shaped by rounded type, Italian character and a vivid red-and-cream palette.

TONDO Gelato Artigianale logo
TONDO gelato held in front of the shop

Behind the work.

Round by name, warm by nature

TONDO uses soft, rounded lettering and a vivid red-and-cream palette to make its artisanal character feel welcoming, lively and immediately recognizable.

A small world of indulgence

The identity extends through bags, uniforms, stickers and playful gelato photography, carrying the same sense of craft and joy from counter to street.

MOKU